Additional Notes

By definition, an occurrence of significance, interest, excitement, or at the very least, unusual - an event is an affair of life. A human celebration.

A throng of people with bated breath, excitement and amazement humming in the air, a spectacle unfolding. Professional service leaves no room for error. Events Pool holds the magic wand with ease and expertise borne of impeccable experience. Events Pool is your team of creative excellence, a product of sterling insight to rev up any occasion.

At the helm of Events Pool is Allen Velez. Fondly called AV, he is by all rights dubbed the Impressario. Sixteen years Project Director for Ace Saatchi & Saatchi saw AV conjure hundreds of crafty productions, from intimate to grandiose, from low-key to star-studded. From one-night wonders to world-class road shows, AV’s trademark stamp is unmistakable. In turn, AV amassed immeasurable depth and breadth in both artistic and organized skills that has become the standard of events management.

Embodying the imagination, innovation and ingenuity of a veteran advertising man, Allen has wowed a huge number of big-name clients like Johnson & Johnson, Petron, Procter & Gamble, Toyota, Nestle, San Miguel Corporation, Sharp, Jollibee Food Corporation, Magnolia, Smart Communications and PLDT, to name a few.

With two decades of prolific engagements, having authored and supervised, staged, managed and directed corporate and promotional events both local and international, Allen established himself as a valuable moving factor, a sharp contributor, and keen critic of the live staging industry.

And under Allen’s tutelage, the industry flourished. And so did Allen.

His dynamic talents lend flavor to the annual staging of the Creative Guild. Since his first stint with the Association of Accredited Advertising Agencies of the Philippines (4As-P), he has played a variety of important roles including PR and Publicity for the Advertising Board of the Philippines (AdBoard). As strategist and spearhead, Allen has defined the identity of the Philippine Advertising Congress (AdCon) and its renowned Trade Exhibit as its Chairman.

Still, the mobile Allen has time for the Association of Advertising Suppliers of the Philippines (ASAP). As its Vice-President for External, Allen is in-charge of design concept, theme and execution of all ASAP collaterals, Quarterly Membership Meetings, Conferences, Seminars and Anniversary celebrations. Director and concurrent Events Management Sector Head for two years running, Allen is behind the sector’s relaunch of its own Code of Ethics.

With the ASAP, Allen continues his active service to the advertising industry. His stellar commitment extends to the Philippine Association of National Advertisers (PANA).

His personal achievements include a brief stint in Tokyo, Japan where he added car photography, creative lighting and dynamic camera angling to his expertise. In Hong Kong, Allen studied the importance of achieving vivid colors in photography post-production. Live staging technical support like sound and audio mix, as well as effective stage lighting, Allen studied in Singapore. And, while in Saatchi & Saatchi DFS Pacific in Los Angeles, Allen became more proficient in the latest in car launching, live staging, stage rigging and advanced lighting design and programming. Universal Studios in Hollywood and Disneyland in Anaheim and Disney Word in Florida, Allen trained on computerized staging.

At the core of Events Pool is Allen Velez, president and events director. One of the industry’s most creative directors, he is event management’s mark of excellence. Always on call, always on the go, Events Pool has done it all. Concerts, product launches, road shows, bar events, trade exhibits, school events and charities. Events Pool produces and delivers with a snap and a flick.